SEO Game Change: Are You Setting the Right Expectations?

 
Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in. Maybe there's an analogy here about everyone playing their own position or a parallel between teamwork in a game and teamwork in SEO. But tonight I have a bit more of a personal perspective.
See, I suck at softball. But I still play because it's fun.



Before I joined the team though, which was kind of an accident in the first place, I was completely honest with everyone about my athletic limitations. Why? To take on the same challenge with my team that I face every day with my clients: 

In SEO, like sports, there will be wins and losses stagnation and growth. And getting the most out of either usually comes down to your mindset going in.

Understanding the Playing Field

If you're paying attention, you know the SEO game has changed. The rules are different; the arena has evolved to a place where in some ways we need to re-learn the fundamentals.

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