ON & OFF PAGE OPTIMIZATION

Onpage optimization is essential for Producing Effective Offpage web pages for optimization efforts.
On-Page SEO Checklist

Always start with keyword selection, research and testing
Description Meta tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, Facing Both XML and user
Usability and accessibility
Track target keywords
Expect results in 6-12 months
Avoid common mistakes on-page SEO Such as:
Duplicate content
Variants of the same URL pages
Off-site images and content on-site
Duplicate title tags
Do not use on-page SEO spamming tactics Such as:
Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking

Off-Page Optimisation (SEO):

Defined: Off-page Optimization (off-page SEO) is What Can be done off the pages of a website to Maximise STI performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links .

Off-Page SEO Checklist
Always start with keyword research, testing and selection
Use Keywords in link anchor text
Obtain links from high ranking publisher sites
One-way inbound links (not link exchange or Reciprocal Links)
Different keywords in your link-ads from the same site
Gradual link building technology (no spikes Growth)
Relevant Use keywords near your inbound link (contextual relevance)
Deep linking (from multiple pages to multiple pages)
Target a large list of keywords (500-500 +)
Link from sites with a Variety of LinkRanks
Track select all keywords and refine strategy as required
Campaigns Discontinue if Does Not Improve ranking
Expect results in 1-2 weeks (Bing) 1-9 weeks engine (Google, Yahoo)

Avoid common off-page SEO mistakes:
Duplicate keywords in link avderts
Site-wide links link Causing Growth spikes
Using on-page SEO to do the work of specialist off-page SEO's
Without Placing random links link keywords near your adverts
Do not use off-page SEO spamming tactics Such as:
Link farms (sites with 100 + outbound links per page)
Irrelevant Using keywords in your link-ads
Garbage links
Link churning
Hidden inbound links.