What is Duplicate Content?

We all know that duplicate content is a bad thing, right? But what is it? And why is it bad?

To fully understand the issue of duplicate content, we need to look at it not from the context of a website owner, but rather from the perspective of a search engine trying to provide the best possible experience to its users. From that primary standpoint we can then carry the principles forward to consider how that can impact a website and its organic traffic.

Google Webmaster Tools Updates Crawl Error Reports

Google announced it is implementing new crawl error reports in Webmaster Tools to help webmasters understand crawl errors that are being displayed for redirected URLs.

7 Content Marketing Tips to Recover From Google Penguin

If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal that it's easy to forget there's much more to recovery than that.

Understanding Seasonality in Search

The concept of seasonality may be a little harder for one to discover or understand than the laymen's idea of "if you're an ecommerce site, then site traffic will trend upward in December; if you're not an ecommerce site, your traffic will trend downward in December."

6 SEO Predictions for 2014

For those that thought that the digital marketing landscape would see dramatic change in 2013, the year didn't disappoint. Last year I made 6 predictions, and it is time for me to give it another shot. But first, let's see how I did last year!

Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as what this all means for publishers.

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Time for a New Definition of SEO

The way we market, sell and deliver SEO services has undoubtedly changed. Google's algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well.

Matt Cutts Advises When to nofollow Widgets, Infographics

If you're creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link those things for best SEO practices according to Google? This topic is the latest webmaster help video from Google's Distinguished Engineer Matt Cutts.

Local Search: How to Rank on Google in 2013

Moz has released the 2013 Local Search Ranking Factors, a survey of local experts that examines general, specific, and negative ranking factors. It has some interesting data about what local search marketers are utilizing and discovering when it comes to local search results.

How and When to Use 301 Redirects vs. Canonical

Web page redirection can seem like a bit of a minefield. The 301 redirect and canonical options have been around for years, but they tend to create confusion and consistently stir-up questions and debate on best practices.