How and When to Use 301 Redirects vs. Canonical

Web page redirection can seem like a bit of a minefield. The 301 redirect and canonical options have been around for years, but they tend to create confusion and consistently stir-up questions and debate on best practices.

This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel="canonical" attribute – to conquer duplicate content issues, sustain your rankings, and improve user experience.

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