Understanding Seasonality in Search

The concept of seasonality may be a little harder for one to discover or understand than the laymen's idea of "if you're an ecommerce site, then site traffic will trend upward in December; if you're not an ecommerce site, your traffic will trend downward in December."

 OK, I was joking, there is much more to seasonality than December web traffic trends. Web traffic seasonality definitely encompasses more than holidays or traditional calendar seasons...........................Read More