7 Achievable Steps For Great SEO After The Penguin Update

The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don't care what color your hat is, it's all about relevance. You need to take a look at every seemingly viable "SEO strategy" with this lens. What you don't know can hurt you. It's not that what you are doing is wrong or bad, the reality is that the march towards relevance is coming faster than ever before. Google doesn't care what used to work, they are determined to provide relevance and that means big changes are the new normal. 1. Understand your link profile This is essential knowledge post Penguin. The biggest risk factors are a combination of lots of low quality links with targeted anchor text. There seems to be some evidence that there is a new 60% threshold for matching anchor text but don't forget about the future, I recommend at most 2 rankings focused anchor texts out of 10. The key metrics I look at for this are: Anchor text distribution The link type distribution (for example, article, comment, directory, etc.) Domain Authority and Page Authority distributions The goal here is to find out what is currently going on and where you should be going. Compare your site with the examples below. Tools for this: For anchor text Open Site Explorer gives you an immediate snapshot of what's going on while MajesticSEO and Excel can be better at digging into some of the really spammy links...................for more information click here