Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines. Going live today, Google says it will impact about 3% of search queries.
From the company’s posts on the Inside Search and Google Webmaster Central blogs:
In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.
Fighting Web Spam
What’s “webspam,” as Google calls it, or search spam? Pages that try to gain better rankings through things like:
Keyword stuffing
Link schemes
Cloaking, “sneaky” redirects or “doorway” pages
Purposeful duplicate content
For More
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